Richard Rumelt, one of the world's most influential thinkers in strategy and management, author of the bestseller "Good Strategy, Bad Strategy," explains how a leader can develop strategic skills and quickly respond to problems threatening future success, and sometimes the very existence of the company. Strategy is not about making decisions or setting a single correct goal to chase. To become an effective strategist, one must develop the ability to identify the core of the problem — that part of the tangle of questions which is both important and solvable. By reading this book, you will: - learn what strategy is and what it is not; - become familiar with methods for diagnosing problems in strategy development; - be able to focus on the essentials and create a strategy effective even under uncertainty. Additionally, you will find analyses of business cases and strategic decisions from companies such as SpaceX, Netflix, Marvel, Amazon, Apple, and others. Who this book is for: For those striving to build the right strategies for a company's prosperity. For business leaders who want to look confidently into the future.