ILLEGAL USE OF NARCOTIC DRUGS, PSYCHOTROPIC SUBSTANCES, AND THEIR ANALOGUES IS HARMFUL TO HEALTH, THEIR ILLEGAL TRAFFICKING IS PROHIBITED AND ENTAILS LIABILITY UNDER APPLICABLE LAW. This is the story of how Pixar transformed from a tiny company on the brink of bankruptcy into an iconic animation studio. The author of the book is Lawrence Levy, who rebooted the future producer of "Toy Story" and "Inside Out" alongside Steve Jobs. Under the cover is a candid account of how the Pixar team overcame crises, abandoned unprofitable areas, accepted new leaders and new rules, went public (IPO), produced incredible animated films, broke all box office records, and became a legend! "This book is not only about Pixar, it’s also about us — about the projects 'Smeshariki' and 'Fixiki'. About the entire creative business balancing commercial profit and pure creativity. It inspires and makes you see many things at work from a different perspective." — Maria Kornilova, editor-in-chief of Riki (brands 'Smeshariki', 'Fixiki', 'Malyshariki', and others)