A practical guide by Carl Sewell, CEO of one of the best car dealership companies in the USA, aimed at retaining existing customers and attracting new ones. Carl Sewell is America's top car dealer, a successful businessman who achieved unprecedented sales growth by attracting and retaining buyers. His book serves as a practical guide to customer relations (and simultaneously to business organization, marketing, and merchandising). Sewell advises focusing on loyal customers because relying on one-time sales makes business unstable. He convincingly demonstrates that to retain customers, one must rethink not only service itself but also work organization, wages, cleanliness, landscape design, and many other details. The recommendations suit any company. Each chapter contains practical advice for your business, whether it's car sales, fashion retail, or banking services. Who this book is for: Useful both for those starting their own business and those looking to build a loyal business community. Book's highlight: This is a favorite book of Tom Peters — the most influential figure in business thinking of our time, dubbed the guru of gurus of management science. Awards: Best Book on Customer Retention Practice in "Marketing PRO" magazine rankings. Second place in "Best Books for Entrepreneurs" by "Svoy Biznes" magazine in the "Business Knowledge" category. Best book in "Business Recipes" nomination by "Svoy Biznes" magazine.